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In this essential you will learn how to use the changed rules of the game of Industry 4.0 and discover patterns for new business models. Reinhard Ematinger shows you how to describe your current business model in a structured way, sketch and test new business models and define the benefits for existing and new customers. Real and current examples accompany you through this book and questions support you in the transfer to application in your organization.
This Springer essential is a translation of the original German 1st edition essentials, Von der Industrie 4.0 zum Geschäftsmodell 4.0 by Reinhard Ematinger, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2018.The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.
List of contents
Why we need a new understanding of business processes.- Why we need a new understanding of business models.- How to create a usable basis for future business models.- How to combine the building blocks of your business model and digital elements to form a digital matrix.
About the author
Dr. Reinhard Ematinger ist OKR Master, Certified LEGO® SERIOUS PLAY® Facilitator und Certified Business Model Trainer. Er bietet seinen mittelständischen Kunden und Konzern-Kunden Impulse zu Gestaltung und Umsetzung funktionierender Geschäftsmodelle und begeisternden Kundennutzens und unterrichtet an der FOM Hochschule, der Universität Duisburg und der Ohm Professional School.
Diplom-Kommunikationsdesignerin Sandra Schulze ist Illustratorin und visualisiert seit 2008 live. Sie gestaltet Graphic Recordings von Konferenzen, Vorträgen, World Cafés und Moderationen und hat neben eigenen Werken eine Reihe von Fach- und Sachbüchern illustriert. Sie unterrichtet Visuelle Kommunikation an mehreren Hochschulen.
