Canada, Nation Branding and Domestic Politics

List of contents

1. Introduction: Is Canada back? Brand Canada in a turbulent world 2. The brand image of Canadian Prime Minister Justin Trudeau in international context 3. All about that base? Branding and the domestic politics of Canadian foreign aid 4. Canada's Feminist International Assistance Policy: For Whom is Canada Back? 5. Friend or faux? Trudeau, Indigenous issues and Canada’s brand 6. Predicting the North: sovereignty and the Canadian brand in the Arctic 7. Canada’s foreign policy and bureaucratic (un)responsiveness: public diplomacy in the digital domain 8. The evolving complementarity of nation-branding and public diplomacy: projecting the Canada brand through "weibo diplomacy" in China 9. Où donc le Canada est-il de retour dans le monde? 10. "Canada’s back" – can the Trudeau government resuscitate Canadian diplomacy? 11. Conclusion: Don’t Look Back: They Might be Gaining on You

About the author

Richard Nimijean is Instructor III in the School of Indigenous and Canadian Studies at Carleton University in Ottawa, Canada. His research and publications focus on the politics of branding Canada and the connections between the Canadian national identity and its projection globally, public policy, and domestic politics.

David Carment is Professor of International Affairs at Carleton University in Ottawa, Canada, and Editor of Canadian Foreign Policy Journal. His most recent books examine state fragility theory and policy and third-party intervention in ethnic conflict. He teaches conflict mediation, bargaining and negotiation, and Canadian foreign policy.

Summary

This book highlights issues in the relationship between articulated visions of Canada as a global actor, nation branding and domestic politics. It also provides the political context for thinking about ‘Brand Canada’ in the Trudeau era. It was originally published as a special issue of Canadian Foreign Policy Journal.

Product details

• Authors: Richard (Carleton University Nimijean, Richard Carment Nimijean
• Assisted by: David Carment (Editor), Carment David (Editor), Richard Nimijean (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 31.12.2020
• EAN: 9780367731151
• ISBN: 978-0-367-73115-1
• No. of pages: 146
• Subjects: Social sciences, law, business > Media, communication > Media science; Canada, Media Studies, POLITICAL SCIENCE / Political Process / General, SOCIAL SCIENCE / Media Studies, POLITICAL SCIENCE / Political Process / Media & Internet, POLITICAL SCIENCE / World / Canadian, Politics & government, Political structure & processes, Political leaders & leadership, Politics and government, Political campaigning & advertising, Political campaigning and advertising, Political leaders and leadership, Political structure and processes, Liberalism & centre democratic ideologies, Centrist democratic ideologies