Pictorial Framing in Moral Politics - A Corpus-Based Experimental Study

List of contents

1. Introduction

2. Toward a theory of pictorial framing

3. Editorial imagery

4. Cartooning the West: Moral framings in Egyptian cartoons (mis)representing America

5. Illustrating the Euro (I): JOURNEY/TIME blended frames and cultural-moral cognition

6. Illustrating the Euro (II): Modelling Opinion Editorial text-image relations on moral framing

7. Pictorial framing, morality, and experimentation

8. Closing remarks

About the author

Ahmed Abdel-Raheem is Assistant Professor at the Department of English Studies at Maria Curie-Skłodowska University in Lublin, Poland. He is founder and co-editor of the John Benjamins journal Moral Cognition and Communication. He has published internationally in a number of journals, such as Discourse and Society, Multimodal Communication, Information Design Journal, Metaphor and the Social World, Visual Communication Quarterly, Pragmatics and Cognition, Cognitive Linguistic Studies, and Sciences de la Société.

Summary

Drawing on perspectives from frame semantics, blending theory, relevance theory, and pragmatics, the volume establishes a model of "pictorial framing", arguing that subtle alterations in the visual presentation of issues around judgment and choice in such texts impact perception, and applies this framework to a range of case studies.

Additional text

"[Abdel-Raheem's] monograph thus exemplifies the kind of problem-oriented (rather than model-oriented) approach that will enormously benefit visual and multimodality studies, and indeed humanities studies more generally." —Charles Forceville in Journal of Language and Education

Product details

• Authors: Ahmed Abdel-Raheem
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 31.12.2020
• EAN: 9780367732806
• ISBN: 978-0-367-73280-6
• No. of pages: 210
• Series: Routledge Studies in Multimodality
• Subjects: Social sciences, law, business > Media, communication > Communication science; Cultural Studies, Discourse Analysis, LANGUAGE ARTS & DISCIPLINES / Linguistics / General, PSYCHOLOGY / Cognitive Psychology & Cognition, Social, group or collective psychology, Communication Studies, Semantics, discourse analysis, stylistics