Reinventing Live - The Always-On Future of Events

Forget events as one-off experiences, and organizers purely organizing events. Welcome to a new world, where events build communities and nurture relationships 'all year round' - all with event technology at its core. Featuring dozens of practical case studies, this book will help event professionals or anyone looking to enter the future of the live events industry.

List of contents

List of Exhibits; 1. Introductions by the Authors; 2. Summary; 3. Events up to 2020; 4. Why Events are Changing; 5. Alternative Future Models for Events; 6. Event Tech; 7. The Online-Offline-Online Thesis; 8. How to Navigate in the New World; 9. How to Structure for Success in the New World; 10. A Conversation between the Authors; Appendix 1. Case Study; Appendix 2. CEO Checklist-10 Things to Do; Appendix 3. Strategic Roadmap; Appendix 4. Digital Preparedness Self-Assessment Checklist; Index.

About the author

Denzil Rankine is Founder and Executive Chairman of AMR International, the world's leading strategy consulting firm for the events industry. 

Marco Giberti is Founder and CEO of Vesuvio Ventures. He is a successful entrepreneur and investor with 25 years' experience in media, technology and the events industry.

Product details

• Authors: Marco Giberti, Denzil Rankine, Denzil Giberti Rankine, Rankine Denzil
• Publisher: Anthem Press
• Languages: English
• Product format: Hardback
• Released: 31.12.2020
• EAN: 9781785276927
• ISBN: 978-1-78527-692-7
• No. of pages: 174
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Development / General, BUSINESS & ECONOMICS / Marketing / General, business strategy, Sales and marketing, Development economics and emerging economies, Business and Economics; Strategic planning