The Corporate Art Index - Twenty-One Ways to Work With Art

Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.

About the author

Viviane Mörmann, Kuratorin und Kunstspezialistin, Zürich, arbeitet für eine Schweizer Versicherung, betreut Sammlung, Kunstpreis und Kulturstiftung. Sie studierte Kunst, Kunst-Administration und -Management in London, New York und Zürich.

Summary

Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.

Product details

• Authors: Viviane Mörmann
• Publisher: Transcript
• Languages: English
• Product format: Paperback / Softback
• Released: 01.11.2020
• EAN: 9783837656503
• ISBN: 978-3-8376-5650-3
• No. of pages: 224
• Dimensions: 186 mm x 264 mm x 15 mm
• Weight: 666 g
• Series: Schriften zum Kultur- und Museumsmanagement; Cultural and Museum Management (COL)
• Subjects: Humanities, art, music > Humanities (general); Social sciences, law, business > Business > Individual industrial sectors, branches; Corporate Identity, Wirtschaft, Museum, Sustainability, art, Education, Cultural Management, Corporate Social Responsibility, Corporate Communication, Digital Art, Museums- und Denkmalkunde, Art Management, The arts, Museum Management, Corporate Art Collection, Corporate Image, Cultural Marketing, Art Space, Art Project, Culture and institutions, Museum science, General organizations and museum science, Corporate Art Index, Art Marketing, Art Sponsoring, Art Competition