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This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.
List of contents
1. A Brief Historical Overview of Political Campaigning: Theories, Concepts and Approaches (Otto Eibl, Milos Gregor).- Part I. Baltic States.- 2. Characteristics of the Baltic States (Vít Hlousek).- 3. Estonia (Marju Lauristin, Sten Hansson).- 4. Latvia (Ieva B rzi a).- 5. Lithuania (Ingrida Unikait - Jakuntavicien ).- 6. Summary for the Baltic States (Otto Eibl).- Part II. Central Europe.- 7. Characteristics of the Central Europe (Lubomír Kopecek).- 8. Czech Republic (Milos Gregor).- 9. Hungary (Gabriella Szabo, Balazs Kiss).- 10. Poland (Wojciech Cwalina, Milena Drzewiecka).- 11. Slovakia (Jozef Zagrapan).- 12. Summary for Central Europe (Milos Gregor).- Part III. The Balkans.- 13. Characteristics of the Balkans (Vera Stojarová).- 14. Albania (Afrim Krasniqi).- 15. Bosnia and Herzegovina (Adnan Huskic).- 16. Bulgaria (Ivanka Mavrodieva).- 17. Croatia (Marija Grbesa, Berto Salaj).- 18. North Macedonia (Mirjana Maleska).- 19. Romania (Ruxandra Boicu, Adriana Stefanel, Silvia Breanea).- 20. Slovenia (Alenka Krasovec, Tomaz Dezelan).- 21. Serbia (Sinisa Atlagic, Dusan Vucicevic).- 22. Summary for the Balkans (Milos Gregor).- Part IV. Eastern Europe.- 23. Characteristics of Eastern Europe (Jan Holzer).- 24. Moldova (Igor Munteanu).- 25. Ukraine (Larisa Doroshenko).- 26. Russia (John Ishiyama).- 27. Summary for Eastern Europe (Otto Eibl).- Part V. Conclusion.- 28. Conclusion (Otto Eibl, Milos Gregor).
About the author
Otto Eibl is Assistant Professor at the Department of Political Science, Masaryk University, Czech Republic. His research focuses on political communication, branding and marketing, and he also teaches courses on these subjects.
MiloS Gregor is Assistant Professor at the Department of Political Science, Masaryk University, Czech Republic. His research interests include political marketing, branding, and public relations in politics. He teaches courses on political communication and marketing, propaganda, disinformation, and fake news.
Report
"For professionals and scholars who only seek brief, structured information about electoral campaigns in a complex region with which they are unfamiliar, it may provide a useful compilation of overviews and a research primer. For that, and for integrating Central and Eastern European perspectives into international scholarly discourse, and for their highly timely effort to contend with the political developments of a generation, the authors and editors deserve praise." (Máté Mátyás, Europe-Asia Studies, Vol. 73(4), 2021)
