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Why Smart People Make Bad Food Choices explores the hidden influences and mental shortcuts our minds use to process information and how that often leads to unhealthy food choices.
About the author
Jack Bobo is the CEO of Futurity, a food foresight company that explores emerging food trends and consumer behaviors in an ever more complex world to improve the health of people and the planet.
Jack previously served as the Chief Communications Officer and Senior Vice President for Global Policy and Government Affairs at Intrexon Corporation. In 2015, he was named by Scientific American one of the 100 most influential people in biotechnology. Prior to joining Intrexon Jack worked at the US Department of State for thirteen years as a senior adviser on global food policy. Jack is an accomplished communicator, having delivered more than 500 speeches in 60 countries on the future of food and consumer behavior.
Prior to his career at the State Department, he was an attorney at Crowell & Moring LLP. He received a JD, an MS in Environmental Science, a BA in psychology and chemistry and a BS in biology from Indiana University.
Summary
Why Smart People Make Bad Food Choices explores the hidden influences and mental shortcuts our minds use to process information and how that often leads to unhealthy food choices.
Foreword
- Jack has access to many influencers to write the foreword plus extensive list of endorsers, one of whom pre-ordered 200 copies during the pre-order campaign.
- Jack is a social media influencer with 11,000+ followers on Twitter, Instagram and Facebook and a super-networker with more than 26,000 followers/connections on LinkedIn.
- Jack is a professional speaker with a built in clientele of 5-10,000 people a year.
- The total U.S. weight loss market grew at an estimated 4.1% in 2018, from $69.8 billion to $72.7 billion. The total market is forecast to grow 2.6% annually through 2023.
- Jack sold a total of 597 pre-order copies and raised $11,940 with more than 400 readers on Publishizer.
- He is the founder of Futurity, a food foresight company
- Jack is a former senior advisor for global food policy under four Secretaries of State
- He was named by Scientific American one of the 100 most influential people in biotechnology today
