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PR Women with Influence: Breaking Through the Ethical and Leadership Challenges makes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, structural and social barriers in advancing their leadership roles. The book is thoroughly grounded in rich empirical evidence gained through two phases of a funded research project conducted in the field. Phase I involves 51 in-depth interviews with current female leaders in public relations and Phase II captures women's perceptions on gender-related barriers in leadership advancement by recruiting a national panel of female public relations professionals.
Results presented in this book provide a compelling, current picture of women and leadership in public relations. By emphasizing our discussion on key issues and barriers as related to women in PR and their leadership advancement, the authors call for real actions and change to develop a constructive ecosystem within the organization to embrace leadership for women in PR.
Given its sharp topic focus, wealth of empirical data, and the relevance of the topic to today's public relations profession, this book is suitable for different audiences both nationally and globally. Such audiences include but are not limited to public relations scholars, educators and professionals, both leaders and emerging leaders, men and women, young professionals, women of color, and public relations majors. This book is appropriate for senior-level undergraduate and graduate courses in public relations and communication management to facilitate critical thinking, leadership development, and gender-related topic discussion.
List of contents
List of Figures - List of Tables - Foreword - Preface - Acknowledgments - In Search of PR Women with Influence: Definition, Meaning and the Unbalanced Leadership Scene - Introduction: Why Study PR Women with Influence - Research Design and Methods: How We Approach This Subject - A Grand Landscaping: National Survey Results on PR Women's Leadership and Ethical Challenges - Situational Barriers to PR Women's Leadership Advancement - Ethical Leadership and the Meaning of Building Influence to Women in PR - PR Women's Leadership Development and Participation Opportunities - Balancing Professional and Family Responsibilities: The Roles of Instrumental Support and Mentoring - Deep Conversations: Insights and Lessons from Current Women Leaders in PR - How Women in PR Define and Achieve Influence - How Women in PR Approach Ethics Counsel - Support Network: Work-Family Integration and the Influence of Mentors for Women in PR - Synthesis and Summary: Building a Constructive Path to Drive Change - Building an Ecosystem: A Constructive Path to Leadership for Women in PR - Index.
About the author
Juan Meng, PhD, is an associate professor and founding director of Go Global Choose China and the Cooperative Education programs at the University of Georgia. Meng serves on the national board of advisors of The Plank Center for Leadership in Public Relations and is an elected member of the Arthur W. Page Society.
Marlene S. Neill, PhD, APR, is an associate professor and graduate program director at Baylor University and teaches courses in advertising and public relations. Her research interests include public relations management and ethics. Neill worked for almost 12 years in government and nonprofit public relations.
Summary
This book explores how women in public relations navigate through attitudinal, structural and social barriers in advancing their leadership roles. It is grounded in rich empirical evidence gained through two phases of a funded research project conducted in the field.
Report
"Besides being important from a diversity, equity and inclusion perspective, PR Women with Influence is a must-read for men and women responsible for managing talent in our profession. It also might help improve the average grades PR executives have been receiving from the biennial Plank Center Report Card." -Ron Culp, veteran corporate and agency executive who now consults and teaches
