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Build a robust business plan that will underpin the success of your business with the tenth edition of this established guide to business planning.
List of contents
Section - ONE: Strategy and purpose; Chapter - 01: Introduction; Chapter - 02: Assignment 1:Coming up with a winning idea for your business plan; Chapter - 03: Assignment 2:Strategy - the big picture; Chapter - 04: Assignment 3:You and your team; Section - TWO: Market research; Chapter - 05: Introduction; Chapter - 06: Assignment 4:Researching customers; Chapter - 07: Assignment 5:Researching competitors; Chapter - 08: Assignment 6:A plan for market research; Section - THREE: Competitive marketing strategies; Chapter - 09: Introduction; Chapter - 10: Assignment 7:Products and/or services; Chapter - 11: Assignment 8:Pricing; Chapter - 12: Assignment 9:Advertising and promotion; Chapter - 13: Assignment 10:Place and distribution; Chapter - 14: Assignment 11:People, process and physical environment; Chapter - 15: Assignment 12:Competing online; Section - FOUR: Operations; Chapter - 16: Introduction; Chapter - 17: Assignment 13:The selling methods plan; Chapter - 18: Assignment 14:Making, outsourcing and supplies; Chapter - 19: Assignment 15:Legal and regulatory factors; Section - FIVE: Reviewing financing requirements and options; Chapter - 20: Introduction; Chapter - 21: Assignment 16:The sales forecast; Chapter - 22: Assignment 17:Cash-flow projections; Chapter - 23: Assignment 18:The profit and loss account; Chapter - 24: Assignment 19:The balance sheet; Chapter - 25: Assignment 20:Break-even analysis; Chapter - 26: Assignment 21:Estimating financing requirements; Chapter - 27: Assignment 22:Stress testing your business projections; Section - SIX: Business controls; Chapter - 28: Introduction; Chapter - 29: Assignment 23:Financial controls; Chapter - 30: Assignment 24:Sales and marketing controls; Chapter - 31: Assignment 25:Other business controls; Section - SEVEN: Writing up and presenting your business plan; Chapter - 32: Introduction; Chapter - 33: Assignment 26:Writing up and presenting your business plan; Chapter - 34: Index of key organizations and resources for business planning;
About the author
Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.
As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.Paul Barrow is an author, a Visiting Professor at Cranfield, and also a consultant advising SMEs on growth strategies.Robert Brown directed the Graduate Enterprise Programme at Cranfield School of Management, where he also led 3 MBA courses on entrepreneurship. He remains a Visiting Fellow at Cranfield, writing cases on business start-ups and growth. He is a three-time winner, with MBA Teams of the European Foundation for Management Development's Best Case on Entrepreneurship award.
Summary
Build a robust business plan that will underpin the success of your business with the tenth edition of this established guide to business planning.
