The Consulting Bible - 2nd Edition - How to Launch and Grow a Seven-Figure Consulting Business

The new edition of bestselling real-world guide to consultancy success, from the "Rock Star of Consulting" Alan Weiss
 
The second edition of The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice remains the most comprehensive and practical guide to the consulting profession, from launch to high growth, from marketing to implementation. Legendary consultant, speaker, and bestselling author Alan Weiss shows you how to create an independent or boutique consulting practice and take it to seven-figure success. Step-by-step, this invaluable resource guides you through attracting clients, maximizing your value, and achieving your career goals.
 
In the decade since the first publication of The Consulting Bible, an array of significant developments has dramatically impacted the consulting profession: shifts in social consciousness, the Covid-19 pandemic, tele-consulting and virtual meetings, the globalization of the economy, the growth of social media, and many more. This exhaustively revised new edition provides specific approaches and techniques for mastering the new consulting environment and turning volatility and disruption into unlimited opportunities. Designed to help you become the authority and expert that organizations turn to again and again, this book is your one-stop resource for:
* Building a strong global brand that draws people to you
* Marketing remotely to reduce costs and allow for higher fees
* Mastering the latest implementation techniques
* Forging strong relationships with the buyers of a new generation
* Selecting the consulting methodology that best fits your requirements
* Writing proposals and creating testimonials and references
* Using advanced technology to sell and deliver your services
 
Written for newcomers and veterans alike, The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice, Second Edition, is essential reading for every solo consultant, entrepreneur, and principal of a small consulting firm.

List of contents

Introduction to the First Edition
 
Introduction to the Second Edition
 
Section I Genesis: Consulting as a Profession
 
Chapter 1 Origins and Evolution: From Whence We Came
 
The Role of a Consultant
 
The Ongoing Need
 
Various Forms
 
Examples of Success
 
The Future
 
Trend 1: The Transience of Talent
 
Trend 2: HR Becomes the Incredible Shrinking Function
 
Trend 3: Emerging Markets
 
Trend 4: Volunteerism
 
Trend 5: The Importance of Communities
 
Chapter 2 Creation: How to Establish and Dramatically Grow Your Business
 
Legal
 
Incorporation
 
Protection
 
Financial
 
Insurance
 
Retirement
 
Normal Conditions
 
Administrative Support and Resources
 
Emotional Support and Resources
 
Inordinate Fear of Risk
 
Time Demands and Loss of Attention
 
Dueling Careers
 
Two Available Structures
 
The True Solo Practitioner
 
The Firm Principal
 
Chapter 3 Philosophy: What You Believe Will Inform How You Act
 
Hydraulics: Raise Fees and Reduce Labor
 
Identifying True Buyers
 
Conceptual Agreement
 
Objectives
 
Measures of Success
 
Value
 
Leveraging
 
Principles of Leverage
 
Section II Exodus: Consulting as a Business
 
Chapter 4 The Journey: How to Market Your Value Rapidly and Profitably
 
Creating Gravity and Attraction
 
Reaching Out Effectively
 
Viral and Social Media Implementation
 
Creating an Accelerant Curve
 
Shameless Promotion
 
Technology Strategies
 
Chapter 5 Presence: How to Be an Authority and Expert
 
Creating and Nurturing a Brand
 
Expanding Products and Services
 
Considering Alliances
 
Referral Business
 
Client Referrals
 
Nonclient Referrals
 
Indirect Referrals
 
Advisory Business (Retainers)
 
Global Work
 
Chapter 6 Celebrity: How to be the Authority and Expert
 
Thought Leadership
 
Authorship
 
Value-Based Fees
 
Subcontracting, Franchising, Licensing
 
Subcontracting
 
Franchising
 
Licensing
 
The Talent Prevails
 
Reinvention
 
Creating Communities
 
Section III Deuteronomy: Consulting Methodology
 
Chapter 7 The Perfect Proposal: How to Write a Proposal That's Accepted Every Time
 
Assuring Success
 
Find the Economic Buyer
 
Establish a Trusting Relationship with the Economic Buyer
 
Demonstrate That You Are a Peer of the Buyer, Not Lower-Level People
 
Always Create a Definitive Net Time and Date
 
Conceptual Agreement
 
Objectives
 
Measures of Success, or Metrics
 
Value
 
The Nine Components of a Great Proposal
 
1. Situation Appraisal
 
2. Objectives
 
3. Measures of Success
 
4. Value
 
5. Methodology and Options
 
6. Timing
 
7. Joint Accountabilities
 
8. Terms and Conditions
 
9. Acceptance
 
How to Submit
 
Never Suggest Phases
 
FedEx the Proposal
 
Create a Time and Date Certain to Review the Next Action
 
Don't Add Bling
 
Before Submitting, Ask One Key Question
 
Be Prepared for Success
 
How to Close and Launch
 
The Buyer Wants to Meet
 
The Buyer Says That Some More People Will Look at the Proposal
 
Th

About the author

ALAN WEISs, PHD, is a consultant, speaker, and bestselling author with the strongest independent consulting brand in the world (alanweiss.com). His firm, Summit Consulting Group, Inc., has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, and over 500 other leading organizations. He keynotes several times a year at major conferences and has been a visiting faculty member at Harvard, Case Western Reserve, and a dozen other universities. His prolific publishing career includes over 500 articles and 60 books, some of which have been on universities' curricula and have been translated into 15 languages. Weiss is interviewed and quoted frequently in the media, and the New York Post calls him "One of the most highly regarded independent consultants in America."

Summary

The new edition of bestselling real-world guide to consultancy success, from the "Rock Star of Consulting" Alan Weiss

The second edition of The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice remains the most comprehensive and practical guide to the consulting profession, from launch to high growth, from marketing to implementation. Legendary consultant, speaker, and bestselling author Alan Weiss shows you how to create an independent or boutique consulting practice and take it to seven-figure success. Step-by-step, this invaluable resource guides you through attracting clients, maximizing your value, and achieving your career goals.

In the decade since the first publication of The Consulting Bible, an array of significant developments has dramatically impacted the consulting profession: shifts in social consciousness, the Covid-19 pandemic, tele-consulting and virtual meetings, the globalization of the economy, the growth of social media, and many more. This exhaustively revised new edition provides specific approaches and techniques for mastering the new consulting environment and turning volatility and disruption into unlimited opportunities. Designed to help you become the authority and expert that organizations turn to again and again, this book is your one-stop resource for:
* Building a strong global brand that draws people to you
* Marketing remotely to reduce costs and allow for higher fees
* Mastering the latest implementation techniques
* Forging strong relationships with the buyers of a new generation
* Selecting the consulting methodology that best fits your requirements
* Writing proposals and creating testimonials and references
* Using advanced technology to sell and deliver your services

Written for newcomers and veterans alike, The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice, Second Edition, is essential reading for every solo consultant, entrepreneur, and principal of a small consulting firm.

Product details

• Authors: Alan Weiss, Alan (Summit Consulting Group Weiss
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 31.08.2021
• EAN: 9781119776871
• ISBN: 978-1-119-77687-1
• No. of pages: 288
• Subjects: Social sciences, law, business > Business > Business administration; Wirtschaft, Consulting, Strategisches Management, Business & management, Strategic management, Wirtschaft u. Management, Training u. Personalentwicklung, Training & Development