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Patterns of Entrepreneurship Management, 6th Edition is the essential roadmap for anyone interested in starting a new venture whether for-profit or social enterprise. Featuring updated themes, new cases, and enhanced interactive learning tools, the sixth edition of Patterns of Entrepreneurship Management addresses the challenges, issues, and rewards real-life entrepreneurs encounter when starting and growing a venture in today's complex world.
Using its innovative "Roadmap" approach, this practical guide enables students and aspiring entrepreneurs to design, execute, and maintain their business plan--covering every essential step of the entrepreneurial process, from turning an idea into a business model to securing funding and managing resources. To support student venture development and faculty facilitation of associated topics, the authors have added over 30 worksheets that serve as prompts to help students focus on what should be considered at each stage of venture development. For each chapter, specific "Best Practices" associated with each worksheet have been included to help students understand the theory and/or rationale behind the prompts, helping the student connect the work with where they are in the venture process.
The authors draw from their extensive experience launching new ventures and educating thousands of students globally to provide a unique hands-on approach to developing the skills required to start and build a company in the modern business environment. Discussions focus on the real-life challenges facing startup founders: important issues such as how to drive continuous innovation and how to create a company culture that maximizes success.
List of contents
Preface xiii
List of Worksheets xix
Part 1 Getting Started as an Entrepreneur
1 Understanding the Entrepreneurial Process 2
2 Converting Ideas into Opportunities 21
3 Framing and Testing the Business Model 54
4 Engaging Customers, Analyzing Competitors, for Market Entry Strategy 88
5 Preparing the Investor Package 128
6 Setting Up the Company 145
7 Protecting Intellectual Property 168
Part 2 Funding the Venture
8 Launching and Financing Your Venture 194
9 Equity Financing for High Growth 215
Part 3 Managing Performance, Communication, and People
10 Managing Start-up Performance--Money and People 240
11 Pitching the Venture to Investors 277
12 Planning Your Exit 295
Part 4 Special Topics: Social Entrepreneurship & Family Business (Supplemental Chapter Available to Instructors for Distribution)
13 Social Entrepreneurship (Supplemental Chapter Available to Instructors for Distribution) 1
14 Family Business--Important and Different (Supplemental Chapter Available to Instructors for Distribution) 24
Glossary of Terms G-1
Index I-1
Summary
Patterns of Entrepreneurship Management, 6th Edition is the essential roadmap for anyone interested in starting a new venture whether for-profit or social enterprise. Featuring updated themes, new cases, and enhanced interactive learning tools, the sixth edition of Patterns of Entrepreneurship Management addresses the challenges, issues, and rewards real-life entrepreneurs encounter when starting and growing a venture in today's complex world.
Using its innovative "Roadmap" approach, this practical guide enables students and aspiring entrepreneurs to design, execute, and maintain their business plan--covering every essential step of the entrepreneurial process, from turning an idea into a business model to securing funding and managing resources. To support student venture development and faculty facilitation of associated topics, the authors have added over 30 worksheets that serve as prompts to help students focus on what should be considered at each stage of venture development. For each chapter, specific "Best Practices" associated with each worksheet have been included to help students understand the theory and/or rationale behind the prompts, helping the student connect the work with where they are in the venture process.
The authors draw from their extensive experience launching new ventures and educating thousands of students globally to provide a unique hands-on approach to developing the skills required to start and build a company in the modern business environment. Discussions focus on the real-life challenges facing startup founders: important issues such as how to drive continuous innovation and how to create a company culture that maximizes success.
Report
"In their book Patterns of Entrepreneurship Management, Jack Kaplan and Jack McGourty provide aspiring entrepreneurs the tools and information necessary to navigate the entrepreneurship ecosystem and take successful first steps in their entrepreneurial journey. The book elegantly mixes frameworks grounded in academic research with practical and relevant examples and case studies [...] Professors Kaplan and McGourty are seasoned instructors with extensive experience teaching and practicing entrepreneurship--their dedication to students is exemplary."
- Olivier Toubia, Glaubinger Professor of Business and Faculty Director of the Eugene Lang Entrepreneurship Center Columbia Business School
"When I founded CBT Worldwide in 1995, I never thought of myself as an entrepreneur, just a professor with a vision of an alternative platform for disseminating my lectures to a wider audience. Creating content and technology was easy compared with the funding, pricing and sales aspects. If only I had had Patterns then - a well-organized step-by-step roadmap for avoiding pot holes and speed bumps along the way - our journey would have been much easier. The worksheets and checklists in Patterns are invaluable for any start-up. And as an instructor myself, I found the exercises to be both practical and thought-provoking."
- R. Philip Giles PhD, Financial Markets Instructor; formerly Adjunct Professor, Columbia University Graduate School of Business and Johns Hopkins Carey Business School
"Students get a unique glimpse of the vibrancy where theory meets the real world and come away better prepared for a future that needs thinkers with a strong bias to action."
- Matt Wallaert, Serial Entrepreneur, Chief Behavioral Officer of Clover Health, Author of Start from the End: How to Build Products that Create Change
