Fr. 71.00

Consumers' Patronage of Street Food Vendors in Nigeria

English · Paperback / Softback

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Description

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The changing lifestyles and food consumption have influenced today's consumer's food purchasing behaviour. Food preparation at home is replaced by eating out and becomes more frequent. As a result, the number of meals prepared outside the household has increased dramatically. Besides the need for eating, consumers also seek for convenience, so street food is the best answer for consumers in many countries including most developing countries like Nigeria. The street food industry has an important role in the cities and towns of many developing countries. People purchase street food for a number of reasons, such as to obtain reasonably priced and flavorful food in a sociable setting, to experience ethnic cuisines and also for nostalgia. Predicting consumer patronage becomes important in defining the marketing programs of street food vendors in order to give more value to their customers and as a consequence, increase patronage.

About the author










Adeola Ayodele, PhD, ist Dozent im Fachbereich Marketing an der Nnamdi Azikiwe University, Awka, Nigeria, und Hauptberater bei Triple-Hay Consulting, Awka, Nigeria.Anayo Nkamnebe, PhD, ist Professor für Marketing in der Abteilung für Marketing an der Nnamdi Azikiwe Universität, Awka, Nigeria. Außerdem ist er ordinierter Priester der Anglikanischen Gemeinschaft.

Product details

Authors Adeola Ayodele, Adeola A Ayodele, Adeola A. Ayodele, Anayo D Nkamnebe, Anayo D. Nkamnebe
Publisher LAP Lambert Academic Publishing
 
Languages English
Product format Paperback / Softback
Released 01.08.2019
 
EAN 9786200247322
ISBN 9786200247322
No. of pages 120
Subject Social sciences, law, business > Business > Advertising, marketing

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