Fr. 47.90

Branding Bhakti - Krishna Consciousness and the Makeover of a Movement

English · Paperback / Softback

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Description

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List of contents










Acknowledgments
Note on Transliteration
Introduction
1. A Brief History of ISKCON: 1965-present
2. Contextualizing the Krishna Branders
3. Krishna Gets a New PR Team: Branding ISKCON as a Meditative Social Club
4. Branding ISKCON as the Heart of Yoga
5. Krishna West: ISKCON Must Be Reinvented, Not (Just) Rebranded
Conclusion
Glossary
Bibliography
Index


About the author










Nicole Karapanagiotis

Product details

Authors Nicole Karapanagiotis
Publisher Indiana University Press
 
Languages English
Product format Paperback / Softback
Released 30.04.2021
 
EAN 9780253054890
ISBN 978-0-253-05489-0
No. of pages 288
Series Framing the Global
Subjects Humanities, art, music > Philosophy > Miscellaneous
Non-fiction book > Philosophy, religion > Other world religions

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