Fr. 51.00

Branding Bhakti - Krishna Consciousness and the Makeover of a Movement

English · Paperback / Softback

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Description

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List of contents










Acknowledgments
Note on Transliteration
Introduction
1. A Brief History of ISKCON: 1965-present
2. Contextualizing the Krishna Branders
3. Krishna Gets a New PR Team: Branding ISKCON as a Meditative Social Club
4. Branding ISKCON as the Heart of Yoga
5. Krishna West: ISKCON Must Be Reinvented, Not (Just) Rebranded
Conclusion
Glossary
Bibliography
Index


About the author










Nicole Karapanagiotis is Assistant Professor of Religion at Rutgers University, Camden, NJ.


Product details

Authors Nicole Karapanagiotis
Publisher Indiana University Press
 
Languages English
Product format Paperback / Softback
Released 30.04.2021
 
EAN 9780253054890
ISBN 978-0-253-05489-0
No. of pages 288
Series Framing the Global
Indiana University Press (IPS)
Subjects Humanities, art, music > Philosophy > Miscellaneous
Non-fiction book > Philosophy, religion > Religion: general, reference works

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