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Phoebe Katz is back on a new mission to save Olympus-this time to undo the fallout from her last visit, which changed the outcomes of several important myths, including the trials of Hercules and her brother Perseus's quest to slay Medusa. Can Phoebe collect the items she needs to stop Olympus from crumbling?
About the author
Alane Adams is an author, professor, and literacy advocate. She is the author of the Legends of Orkney fantasy mythology series for tweens and the new Witches of Orkney series, as well as
The Coal Thief, The Egg Thief, The Santa Thief, and
The Circus Thief picture books for early-grade readers. She lives in Oragen in Southern California.
Summary
Phoebe Katz is back on a new mission to save Olympus—this time to undo the fallout from her last visit, which changed the outcomes of several important myths, including the trials of Hercules and her brother Perseus’s quest to slay Medusa. Can Phoebe collect the items she needs to stop Olympus from crumbling?
Foreword
· Author will continue to visit schools nationwide to promote the book series, giving talks on Reading Is A Superpower at schools all over the country. In the 2018-2019 school year, author visited over 100 schools in 12 states, reaching over 30,000 elementary and middle school students.
· Targeting guest posts on mom blogs, fantasy-related blogs.
· Promotion via social media—Facebook (24k+ followers), Twitter (11k+followers), and Instagram (3k+ followers)
· Animated book trailer will help promote series on YouTube channels and social media
· Author’s book trailers have won silver medal Addy awards for Internet Commercial from the American Advertising Association.
· Promotion via author website.
· National advertising campaign targeting teachers and librarians including Learning Magazine and ALA.
· Author has hired BookSparks/Crystal Patriarche for publicity, with an ongoing campaign of 50 hours/month throughout all of 2020. This includes:
o All Press materials developed and all galleys sent out to media, reviewers and personal connections
o Online media pitching to various media outlets from consumer media to women’s media, publishing trade media and book reviews as well as essays, interviews placed
o Pitching to author’s select local media outlets (short lead media in local area/print, online—in all local markets where the author lived)
o National traditional media, including major newspapers, major magazines (print and online) as well as radio, TV, and more (All media formats, coverage includes reviews, interviews, essays placed and major media for several months)
o A bigger content strategy to help place the author as an expert and get articles, excerpts and more published around themes of the book and relevant news
o Strategic pitching to even broader national broadcast media (radio and TV)
o Additional Marketing (eNewsletter strategy, list building)
o Platform launching and building
o Guidance/consult for author's social media and platform building with monthly metrics and goals (social ads/boosting is extra)
o Author website updates/maintenance/social media management
