The New Generation Z in Asia

The New Generation Z in Asia: Dynamics, Differences, Digitalization is the first book to compare the Asiatic Generation Z (born 1990-1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research.

About the author

Elodie Gentina is an Associate Professor of Marketing at IESEG School of Management in France. Elodie is the author of two books on Generation Z and has published many academic articles on this topic in Journal of Business Research, Journal of Business Ethics, Information and Management, and Computers and Education...
Emma Parry is a Professor of Human Resource Management (HRM) and Head of the Changing World of Work Group at Cranfield School of Management. She is the author or editor of several books and the author of numerous academic papers in the area of HRM.

Product details

• Assisted by: Elodie Gentina (Editor), Emma Parry (Editor)
• Publisher: Emerald Publishing Limited
• Languages: English
• Product format: Hardback
• Released: 31.10.2020
• EAN: 9781800432215
• ISBN: 978-1-80043-221-5
• No. of pages: 224
• Dimensions: 157 mm x 235 mm x 17 mm
• Weight: 482 g
• Series: The Changing Context of Managing People; Changing Context of Managing P
• Subjects: Natural sciences, medicine, IT, technology > Geosciences > Geography; Social sciences, law, business > Sociology > Sociological theories