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Become an expert in one of the newest, most dynamic branches of PR, and develop the skills to manage reputations during legal disputes through key communication processes.Often pure legal advice is at odds with pure PR advice, so litigators increasingly need a good feel for the balance between the priorities of the law and reputation management, just as specialist litigation PR experts must understand the legal reporting restrictions, the finer details of the case and the client's wider objectives. Written by a recognized legal expert, Litigation PR is an essential handbook for PR and communications professionals to this unique and challenging area.Highly practical in approach, Litigation PR emphasizes the importance of building and maintaining a compelling narrative that appeals to the press while still serving their legal aims. Featuring numerous fascinating international case studies, it gives clear guidance on establishing a communications strategy that will act as an anchor throughout the entire litigation process, from first claim to judgement day. It will also help all PR practitioners work in harmony with litigators and clients to ensure that reputational damage is contained, and that the client will win in the court of public opinion regardless of what happens in the courtroom.
List of contents
Chapter - 00: Introduction - what to expect from Litigation PR?; Section - 01: Building a strategy; Chapter - 01: Building a narrative; Chapter - 02: Introducing other voices; Chapter - 03: Avoiding the pitfalls; Section - 02: Engaging with the press; Chapter - 04: Pre-trial/hearings; Chapter - 05: During the trial/hearings; Chapter - 06: Judgement day; Section - 03: Managing your reputation; Chapter - 07: Managing your reputation throughout the litigation; Chapter - 08: Countering the opposition; Chapter - 09: Countering disinformation; Chapter - 10: Social Media engagement; Chapter - 11: Conclusion;
About the author
Tim Maltin is the Chief Executive of Maltin PR, a leading legal PR agency in central London that specialises in advising on high-value litigation work. He has advised clients on many of The Lawyer Top 20 cases in the past years.
Tim Maltin has extensive experience in legal and litigation PR, reputation management and public affairs. He is a holder of the Chartered Institute of Public Relations Communications Award for Excellence and was named "Outstanding Individual of the Year" at the Citywealth Brand Management and Reputation Awards 2019.
Tim Maltin is ranked in Chambers and Partners for his litigation support work. He is a regular contributor to industry publications on PR matters. He was previously Chairman of international fashion brand Hardy Amies Plc, and City PR firm Lehmann Communications, before setting up Maltin PR.
Tim Maltin is also the author of several books on the Titanic and he has written and presented the feature-length documentary film special 'Titanic: Case Closed' for National Geographic. For Titanic's centenary, he also co-wrote and co-presented 'Titanic - Minute by minute', a three-hour live broadcast on BBC Radio 2, with Jeremy Vine, which won a Bronze Award at the Sony Radio Awards, and the Grand Award and a Gold Award at the New York Radio Awards.
