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This is probably the first book that describes and explains food development by operatively identifying the point of view of the consumer rather than a classical top-down approach. Innovative development starts with the consumers and makes use of new disrupting technologies to describe the process.
Combining research from experienced and international top quality contributors, it defines the more nuanced development solutions that are becoming available. Coverage includes the use of sensory data, artificial intelligence, big data, a so called mind genomic application (a new ConJoint analysis-based approach), children preference determination and other new technologies that add innovation to the new product development (NPD) process and help to create successful products with shorter developing times. It includes case studies from around the world that consider aspects of consumer behavior as well as consumer responses to market research.
Aimed at all those involved in new product development, e.g. marketing personnel, consumer and sensory technicians, food engineers and manufacturers as well as food scientists, this book will provide a fascinating insight into this exciting area of research.
List of contents
Food development: the sensory and consumer approach; The changed paradigm of consumer science: from focus group to mind genomics; Ideas from the world of information science : a model Driven Development; Imputing emotions to foods; Consumer Testing With Children - Challenges And Opportunities; Consumer-designed features for the label, package, and advertising of insect-based proteins. A practical application of the design of ideas; Artificial Intelligence to Identify ideas; Mind genomics (BimiLeap) to create new ideas; Assigning people to empirically uncovered mind-sets: A new horizon to understand the minds and behaviors of people; Systematics and researcher proclivities in product design: History, Success, and Pivot to the Future; Thinking like an Amora
Summary
This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach.
