How to Market a University - Building Value in a Competitive Environment

Informationen zum Autor Teresa M. Flannery is interim vice president for marketing and communication at Stony Brook University. Previously, she was a policy fellow in the Center for University Excellence at American University, where she served as the vice president for communication for eleven years. She was also the first marketing director and chief marketing officer at the University of Maryland. Klappentext How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy. Zusammenfassung How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.

Product details

• Authors: Teresa Flannery
• Publisher: Johns Hopkins University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 31.03.2021
• EAN: 9781421440347
• ISBN: 978-1-4214-4034-7
• No. of pages: 256
• Series: Higher Ed Leadership Essentials; Higher Ed Leadership Essential
• Subjects: Humanities, art, music > Education > Education system; EDUCATION / Leadership, EDUCATION / Administration / Higher, Educational strategies & policy, Higher & further education, tertiary education, Educational administration & organization, EDUCATION / Schools / Levels / Higher