In-Store Marketing of the American Retailer Macy's - Elements, Advantages and Disadvantages of In-Store Marketing

Seminar paper from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,5, University of Applied Sciences Saarbrücken, language: English, abstract: The paper aims to give a general insight into the topic of in-store marketing and its elements. Furthermore, it gives an insight into Macy's approach to in-store marketing. Additionally, the paper was intended to give answers to the following questions: What are the precise elements of in-store marketing? As Macy's department stores structure several of their floors with a brand-oriented shop-in-shop design, what are the possible advantages and disadvantages? Where do we see the main potential for European department store chains regarding their in-store marketing strategies, compared with American retailers such as Macy's.

Product details

• Authors: Anonym, Anonymous
• Publisher: Grin Verlag
• Languages: English, German
• Product format: Paperback / Softback
• Released: 01.01.2020
• EAN: 9783346179852
• ISBN: 978-3-346-17985-2
• No. of pages: 36
• Dimensions: 148 mm x 210 mm x 2 mm
• Weight: 68 g
• Subject: Social sciences, law, business > Business > Advertising, marketing