Celebrity Fans and Their Consumer Behaviour - Autoethnographic Insights Into the Life of a Fan

List of contents

Chapter 1: IN OUR NATURE: THE PHENOMENON OF CELEBRITY FANDOM; Chapter 2: THE DANGEROUS LIVES OF FANS: STEREOTYPES & STIGMAS; Chapter 3: THE BOOK OF STARS: CONSUMING HUMAN BRANDS; Chapter 4: CONFESSIONS OF A JENA MALONE FAN; Chapter 5: CATCHING FIRE: THE POLYSEMIC ALLURE OF CELEBRITIES; Chapter 6: LOVESONG: LIVING EVERYDAY CELEBRITY FANDOM; Chapter 7: SUCKER PUNCH(ED) OR SAVED? CELEBRITY FAN TAKEAWAYS; REFERENCES

About the author

Markus Wohlfeil is a Lecturer in Marketing in the Marketing and Retail Division at the University of Stirling, UK. Previously, he has also been a Lecturer in Marketing at the University College Cork and the University of East Anglia, UK. As a self-confessed film buff and devoted fan, his research interests are in the fields of celebrity fandom, the experiential consumption of films, film marketing and the film industry in general.

Summary

The public demand for celebrity culture has become so pervasive that it is an essential element of our everyday culture and market economy. This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why individual consumers develop an emotional attachment to their favourite celebrity. Based on an in-d

Product details

• Authors: Markus Wohlfeil
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 30.09.2020
• EAN: 9780367667146
• ISBN: 978-0-367-66714-6
• No. of pages: 216
• Series: Routledge Interpretive Marketing Research
• Subjects: Social sciences, law, business > Sociology > General, dictionaries; Popular Culture, Business & Economics / General, Market research, BUSINESS & ECONOMICS / Consumer Behavior, BIOGRAPHY & AUTOBIOGRAPHY / Entertainment & Performing Arts, BUSINESS & ECONOMICS / Marketing / Research, PERFORMING ARTS / Film / General, Consumerism