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New series Character Design Collection features 50 expert artists using professional techniques and approaches to create a library of inspiring sketches.
Summary
New series Character Design Collection features 50 expert artists using professional techniques and approaches to create a library of inspiring sketches.
Foreword
We use the 3dtotal.com website (350,000+ page views a month) and name to promote all our art titles. This includes adverts, announcements, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (209,000 followers), Twitter (45,000 followers), Instagram (99,000 followers), and Pinterest (7,000 followers). In addition we post promotional videos for all our books on YouTube and Vimeo. Book releases are always announced to our mailing list of 16,000 subscribers. In terms of print marketing we send out promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX and Parka Blogs, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books on their websites. In addition we advertise our titles on the popular Character Design References Facebook page (695,000 likes). Artists involved in the book are always asked to promote the book to their audience – this means our titles are often mentioned on social media platforms with as many as a million followers.
Additional text
"3dtotal Publishing launched a brand-new design series, with the recent release of Character Design Collection: Heroines. This series aims to present inspirational sketches and pose explorations by some of the best character artists out there. This first edition is simply incredible, and perfect for ushering in what I'm sure will be continued greatness ahead with future volumes... This book will surely serve as a fantastic reference for inspiration and a great tool in learning character creation. Highly recommended!”
Nick Charles @ Renderosity Magazine
