Excellence in Communicating Organizational Strategy

Essays on how organizations effectively communicate strategy to optimize performance.
Effectively communicating an organization's strategy is at the heart of achieving high performance. Organizational strategy manifests itself in different ways, employing differing tactics at the competitive, crisis, marketing, research and development, manufacturing, training, management, and leadership levels. This book explores each of these processes and provides case studies in the ways in which excellent organizations perform in each of these contexts. The essays focus on the what, when, where, and how aspects of excellence in communicating organizational strategy and explore effective practices in large organizations like Microsoft, medium-sized organizations like E-land, and small firms within the pharmaceutical industry.

About the author

Sarah Sanderson King is Professor and Chair of the Department of Communication at Central Connecticut State University.

Product details

• Assisted by: Donald P Cushman (Editor), Donald P. Cushman (Editor), Sarah Sanderson King (Editor)
• Publisher: State University of New York Press
• Languages: English
• Product format: Hardback
• Released: 19.07.2001
• EAN: 9780791450338
• ISBN: 978-0-7914-5033-8
• No. of pages: 269
• Dimensions: 160 mm x 236 mm x 20 mm
• Weight: 472 g
• Series: Suny International Management
• Subject: Social sciences, law, business > Business > Management