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This handbook offers a comprehensive overview of the most important and fundamental elements for the management of team sports organisations. It is intended to meet the needs of full-time and voluntary individuals in management positions in professional and semi-professional sports clubs, leagues and federations, and those who aspire to such positions. In addition to management-relevant aspects, its interdisciplinary approach also includes the basics of law and media, which are vital to the successful management of team sports organisations. Bringing together experts from the respective disciplines, the book's content is presented in a clear and straightforward manner, facilitating its implementation in practice.
List of contents
Fundamentals of Sports Economics and Sports Management.- State and European Law.- Sports and Anti-trust Law.- Sport Jurisdiction/Arbitration Jurisdiction.- Strategic Management of Team Sport Organisations.- Labour Law in Sports.- Consumer Behaviour in Team Sport.- Management of Team Sports Brands.- Sports Sponsorship as a Financing Instrument.- Sport Sponsorship Law.- Sport Criminal Law.- Relationship Management in Sport Sponsorship.- Accounting and Sports.- Controlling of Professional Team Sports Organisation.- Media Strategies in the Sports Media Sector.- Between Dissolution of Boundaries and Distinction.- Media Law and Personality Rights.
About the author
Dr. Stefan Walzel teaches and researches at the Institute of Sports Economics and Sports Management at the German Sport University Cologne, where he also received his PhD in 2010. His research focuses on the fields of sports marketing, sports management, and social responsibility in the field of sport. In 2013 he was awarded a research grant by the European Football Association (UEFA) and researched into the effects of CSR activities of football federations. For more than 15 years Stefan has been an active handball player, worked two years as a manager of a semi-professional handball club and later on has been president of a club for four years.
Dr. Verena Römisch has been teaching management, organisation and sports management at the German Sport University in Cologne since 2005. She did her PhD on the subject of quality management in the qualification system of organised sport, and dealt intensively with the training and further training programme of the sports associations. She is the coordinator of the bachelor's programme in sports management and sports communication.
