Strategic Equity Partnerships in Professional Football - Evidence on Stakeholder Attitudes for the Case of the German Bundesliga

The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.

List of contents

Introduction.-  Research Gaps and Research Questions.- Theoretical Framework - General Partnership Literature.-  Strategic Equity Partnerships in the Football Business.- Research Design.- Empirical Findings and Discussion.- Management Implications and Recommendations.- Research Summary

About the author

Tobias Duffner is a former professional football player. Beside his sports career, he successfully graduated in sports management and holds an MBA from Liverpool John Moores University (in cooperation with the ECBM in London) as management student of the year 2014. In summer 2020 he aims to work as a management consultant.

Product details

• Authors: Tobias Duffner
• Publisher: Springer, Berlin
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2020
• EAN: 9783658313005
• ISBN: 978-3-658-31300-5
• No. of pages: 353
• Dimensions: 148 mm x 210 mm x 20 mm
• Weight: 501 g
• Illustrations: XXVIII, 353 p. 31 illus.
• Series: Event- und Impaktforschung
• Subject: Social sciences, law, business > Business > Management