Storytelling in Luxury Fashion - Brands, Visual Cultures, and Technologies

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.

List of contents

Introductions
Amanda Sikarskie
Part One: Brands
1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential Events
Madeleine Luckel
2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity
Alice Dallabona and Stefano Giani
3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first Century
Amanda Sikarskie
Part Two: Visual Cultures
4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram
Rimi Nandy
5. 'Terrain of every hue:' Locating the Luxury Knitwear Trade in Scotland's Landscapes
Marina Moskowitz
6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion
Zaliha ¿nci Karabacak and Ay¿e Asl¿ Sezgin
7. The Color Red, Louboutin, and the Social Collective in France
Alexandra Thelin
8. Japan's Lolita Fashion Culture and Digital Heritage Storytelling
Cringuta - Irina Pelea
Part Three: Spaces and Technologies
9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury Brand
Peng Liu and Lan Lan
10. New Old Stories: The Temporal Salience of Fortnum & Mason's Digital Storytelling
Federica Carlotto and Andrea Tanner

About the author

Amanda Sikarskie is Lecturer in the Department of Art and Art History at the University of Michigan-Flint and in the Comprehensive Studies Program at the University of Michigan-Ann Arbor.

Summary

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.

Product details

• Authors: Amanda Sikarskie
• Assisted by: Amanda Sikarskie (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 31.12.2020
• EAN: 9780367901288
• ISBN: 978-0-367-90128-8
• No. of pages: 194
• Series: Routledge Research in Design Studies
• Subjects: Humanities, art, music > Art > General, dictionaries; Advertising, SOCIAL SCIENCE / Popular Culture, The arts: general issues, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Advertising & Promotion, ART / History / General, DESIGN / Fashion & Accessories, BUSINESS & ECONOMICS / Sales & Selling / General, DESIGN / Textile & Costume, History of art / art & design styles, DESIGN / Graphic Arts / Commercial & Corporate, History of Art, Fashion & society, Fashion & beauty industries, Industrial / commercial art & design, Sales & marketing, History of fashion, Fashion and textile design, Sales and marketing, Design, Industrial and commercial arts, illustration, Fashion and beauty industries, The arts: general topics, Cultural studies: dress and society