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How do we rate work?
It's good, it's bad or it's brilliant.
What response does your work usually get? Be honest.
This book will help you make your work brilliant.
You don't have to be brilliant to produce brilliant work. Many of the characters you will meet in this book failed at school, lacked natural talent, were not especially gifted or were repeatedly sacked. But their methods produced brilliant work - and they will work for you, too. Make Brilliant Work is the essential book from Rod Judkins, author of the international bestseller The Art of Creative Thinking.
Whether you are a business or an individual, you might find it hard to produce something significant and important. The real-life heroes in this book will show you how to make the transformation from ordinary to extraordinary. From Roald Dahl to Steven Spielberg, and star architect Zaha Hadid: the figures in Make Brilliant Work will show you how to think for yourself, take risks and persevere to create brilliant work.
About the author
Rod Judkins is a lecturer at Central Saint Martins in London, one of the world’s pre-eminent art schools whose alumni range from Lucian Freud and Antony Gormley to Stella McCartney and Alexander McQueen. He has lectured on the subject of creativity at universities and to businesses around the world. Trained at the Royal College of Art, he has exhibited at galleries including Tate Britain, the National Portrait Gallery and the Royal Academy. As well as writing Make Brilliant Work, Rod has published other books including The Art of Creative Thinking, which is an international bestseller and has been published in fifteen languages.
Summary
You don't have to be brilliant to produce brilliant work. Make Brilliant Work will show you the methods and techniques other people have used and how you can use them too.
Additional text
As thrilling as it is useful, Rod Judkin’s latest manifesto on how to lead the creative life is . . . full of left-field thinking and case studies that illustrate the path of success . . . I loved it
Report
Whatever your creative hangup, Rod Judkins has steps you can take now, and a wealth of examples to support his advice. An admirably straightforward, no-nonsense guide to getting over yourself and getting to work Mason Currey, author of Daily Rituals: How Artists Work
