Fr. 22.90

Language in Thought and Action - Fifth Edition

English · Paperback / Softback

Shipping usually within 6 to 7 weeks

Description

Read more










In an era when communication has become increasingly diverse and complex, this classic work on semantics?now fully revised and updated?distills the relationship between language and those who use it.

Renowned professor and former U.S. Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language?sometimes without our knowing?shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called ?The Empty Eye,? the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.

About the author

S. I. HAYAKAWA (1906-1992) was a professor, college president, and U.S. Senator.
ALAN R. HAYAKAWA is a journalist and freelance writer who assisted in preparing the latest edition of his father S. I. Hayakawa's classic book on semantics, Language in Thought and Action.

Summary

In an era when communication has become increasingly diverse and complex, this classic work on semantics—now fully revised and updated—distills the relationship between language and those who use it.
 
Renowned professor and former U.S. Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.

Write a review

Thumbs up or thumbs down? Write your own review.

For messages to CeDe.ch please use the contact form.

The input fields marked * are obligatory

By submitting this form you agree to our data privacy statement.