Adding Prestige to Your Portfolio - How to Use the Creative Luxury Process to Develop Products Everyone Wants

Create high-end products that attract new customers with this step-by-step approach that maps principles of creativity and luxury to the stages of the customer buying journey.

List of contents

Chapter - 01: The Luxury Opportunity - Upscale and Grow; Chapter - 02: Switching on Luxury - The Tools of Creative Luxury; Chapter - 03: Transforming a Product or Service to Luxury; Chapter - 04: Transforming the Shopping and Buying Experience; Chapter - 05: Transforming the Usage Experience; Chapter - 06: Transforming the Post-Purchase Experience; Chapter - 07: Driving Prestige into Your Culture; Chapter - 08: Conclusion;

About the author

Drew Boyd is Associate Professor of Marketing and Innovation at the University of Cincinnati in Mason, Ohio. He trains, consults and speaks on the topics of innovation, persuasion and marketing strategy at Macy's, Toyota and Procter & Gamble. He spent 17 years at Johnson & Johnson in marketing, mergers and acquisitions, and international development, where he also earned his first of five patents for medical devices. His work has been featured in business publications such as The Wall Street Journal, Bloomberg, Industry Week, Psychology Today, and Strategy+Business.

Product details

• Authors: Drew Boyd, Boyd Drew
• Publisher: Kogan Page
• Languages: English
• Product format: Hardback
• Released: 03.01.2021
• EAN: 9781789666113
• ISBN: 978-1-78966-611-3
• No. of pages: 216
• Dimensions: 162 mm x 240 mm x 22 mm
• Weight: 555 g
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Product Design, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Production & Operations Management, TECHNOLOGY & ENGINEERING / Industrial Design / Product, BUSINESS & ECONOMICS / Industries / Manufacturing, Business innovation, business strategy, Sales & marketing, Sales and marketing