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The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.
About the author
Eleonora Pantano is Senior Lecturer (Associate Professor) of Marketing at University of Bristol, UK. She is co-author of
Technology and Innovation for Marketing (2018) and
Internet Retailing and Future Perspectives (2016), editor of
Successful Technological Integration for Competitive Advantage in Retail Settings (2015), and co-editor of
Advanced Technologies Management for Retailing: Frameworks and Cases (2011). She is a member of the editorial board of the
Journal of Retailing and Consumer Services.
Summary
The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.
