Fr. 33.50

Rana Barakat Issa, Antoin Matta, Antoine Matta

Femme-pub - Mediascopie de l'image publicitaire

French · Paperback / Softback

Shipping usually within 1 to 2 weeks (title will be printed to order)

Description

La publicité fait partie de nos vies. Elle sonde nos subconscients, traque nos besoins, dévoile nos désirs, tisse nos rêves... La publicité place la femme au centre de ses stratégies et dans le collimateur de ses cibles. Cette étude pose la problématique des diverses "images" de la femme en publicité.

Product details

Authors	Rana Barakat Issa, Antoin Matta, Antoine Matta
Publisher	Editions L'Harmattan

Languages	French
Product format	Paperback / Softback
Released	24.05.2020

EAN	9782343006574
ISBN	978-2-3430-0657-4
No. of pages	244
Dimensions	135 mm x 215 mm x 15 mm
Weight	336 g
Series	Questions contemporaines
Subject	Social sciences, law, business > Sociology > Sociological theories

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