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Are millennials entitled and lazy? Are baby boomers the most sexually liberal generation? Was generation X the last group to show loyalty to political parties?
In this original and deeply researched book, polling expert and professor of public policy Bobby Duffy explores how when we're born determines our attitudes to money, sex, religion, politics and much else. Informed by exclusive studies from IPSOS, as well as his own research, Duffy reveals that many of our preconceptions are just that: tired stereotypes.
Revealing and informative, Generations provides a new framework for understanding the most divisive issues raging today: from gun control to climate change and Brexit to the surveillance state. Including data from over 40 countries and interviews across generational divides, this big thinking book will transform how you view the world.
About the author
Bobby Duffy is Director of The Policy Institute at King's College London. Formerly Global Director of Ipsos Social Research Institute, he has also been seconded to the British Prime Minister's Strategy Unit and to the Centre for Analysis of Social Exclusion (CASE) at the London School of Economics. He is the author of The Perils of Perception: Why We're Wrong About Nearly Everything.
Summary
'Subtle and compelling.' Observer
'One of the best books of 2021.' The Times
Are we in the middle of a generational war? Are Millennials really entitled 'snowflakes'? Are Baby Boomers stealing their children's futures? Are Generation X the saddest generation? Will Generation Z fix the climate crisis?
In this original and deeply researched book, Professor Bobby Duffy explores whether when we're born determines our attitudes to money, sex, religion, politics and much else. Informed by unique analysis of hundreds of studies, Duffy reveals that many of our preconceptions are just that: tired stereotypes.
Revealing and informative, Generations provides a bold new framework for understanding the most divisive issues raging today: from culture wars to climate change and mental health to housing. Including data from all over the globe, and with powerful implications for humanity's future, this big-thinking book will transform how you view the world.
