Commercial Nationalism and Tourism - Selling the National Story

This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events. It explores how particular narratives are woven to tell (and sell) a national story and closely examines how national texts create key archival imagery that can promote tourism and events and shape national identity.

About the author

Leanne White is Senior Lecturer in Marketing at the College of Business, Victoria University, Australia. Her main research interests are national identity, commercial nationalism, popular culture, advertising, destination marketing and cultural tourism.

Product details

• Assisted by: Leanne White (Editor)
• Publisher: Channel View Publications
• Languages: English
• Product format: Paperback / Softback
• Released: 19.01.2017
• EAN: 9781845415884
• ISBN: 978-1-84541-588-4
• No. of pages: 316
• Dimensions: 156 mm x 234 mm x 17 mm
• Weight: 483 g
• Series: Aspects of Tourism
• Subject: Social sciences, law, business > Business > Miscellaneous