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Avid flower man James Vick ingrained a nationwide conviction that no home was complete without flowers and transformed the ordinary, nineteenth-century American mail-order seed business with an unprecedented marketing strategy.
List of contents
List of Illustrations
Foreword
Acknowledgments
Introduction
Chapter 1: Vick the Writer
Chapter 2: Flowers in the Garden: Flora, Goddess of Flowers
Chapter 3: The Garden Industry in the Nineteenth Century
Chapter 4: Women and Flowers
Chapter 5: Flower Garden Fashion
Chapter 6: The Vick Seed Company: Founded on Flowers
Chapter 7: The Garden Catalog: Means of Business
Chapter 8: Promoting the Seed Business
Chapter 9: Building His Business
Chapter 10: Vick Lays Out the Flower Garden
Chapter 11: Vick Sells the Same Flowers Year after Year
Chapter 12: Victorian Flowers That Vick Loved
Chapter 13: Vick’s Success: We Still Love His Victorian Flowers
Conclusion
Postscript
Notes
Bibliography
Index
About the author
Thomas J. Mickey is Professor Emeritus of Communication Studies at Bridgewater State University, Bridgewater, Massachusetts. He is a graduate of the Boston Architectural College's Landscape Institute, a Master Gardener, and a garden columnist. His other books include
America's Romance with the English Garden, from Ohio University Press, and
Best Garden Plants for New England.
Summary
Avid flower man James Vick ingrained a nationwide conviction that no home was complete without flowers and transformed the ordinary, nineteenth-century American mail-order seed business with an unprecedented marketing strategy.
