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Beginner’s Guide to Sculpting Characters in Clay is a comprehensive guide to traditional sculpting tools, materials and techniques for beginners.
Summary
Beginner's Guide to Sculpting Characters in Clay is a comprehensive guide to traditional sculpting tools, materials and techniques for beginners.
Foreword
The main areas where we promote and publicize our titles are on our website (www.3dtotal.com), our dedicated publishing website (www.3dtotalpublishing.com) and in our digital magazine, 2dartist (www.2dartistmag.com). We host banner adverts on all pages of our website (in a rota system) where they are seen by 11,000+ daily unique visitors, with 1.5-million page views a month. Our magazine has over 1,000 readers per issue and we run full-page adverts for our products. We also regularly post free book sample giveaway articles on our website, promote reviews and advertise our new releases on various artistic forums and news websites.
Further to this we have a mailing list of 74,000+ which we regularly promote the books through and we exhibit at the Industry Workshop event in London most years (www.industryworkshops.co.uk). We also promote the books, and all related promotional activity, on our YouTube, Twitter, Pinterest, Tumblr, and Instagram accounts, as well as our Facebook page, which currently has over 180,000 Likes.
We send out promotional postcards and a catalogue with all physical orders to promote book titles that are about to be released. We have also launched a website dedicated to 3dtotal Publishing, which holds full details about all of our currently published and upcoming titles, as well as information about our various global distributors. Visit www.3dtotalpublishing.com.
If a new book is released, we send a press release to everyone who is signed up to our mailing list. We also try to secure an interview with the main/featured artist just before the launch, which is made available on our website, and promoted via our social media channels. We also share free chapters on our site.
We have a strong relationship with Future Publishing and Imagine Publishing, who make many of the premier CG magazines such as 3D World, 3D Artist, and ImagineFX, as well as successful blogs, Creative Bloq, OnAnimation and Parka Blogs. These strong relationships ensure our new releases are announced and reviews are published, following on from our press releases.
We aim for all the contributing artists to our titles to post the news of the book release on their websites, blogs and social networks. We are also building solid relationships with other large web-based CG communities, such as ArtStation.com and CGCookie.com, and regularly do cross-promotions with them. All of our partners receive up-to-date press releases on a regular basis.
We also sponsor a few large CG-based competitions and events each year, offering the books as prizes.
