The Myth of Multitasking - How “Doing It All” Gets Nothing Done (2nd Edition) (Project Management and Time Management Skills)

The Myth of Multitasking takes a popular business superstition and confronts it head-on. Multitasking doesn't save us time. The reality is that multitasking damages productivity and relationships, both at work and at home. This simple, powerful book shows precisely why multitasking is, in fact, a lie that wastes time and resources-and helps the reader come up with their own personalized game plan for a life with less multitasking.

List of contents

Contents
Chapter One: The Company
Chapter Two: The Owner
Chapter Three: The Lie
Chapter Four: The Cost
Chapter Five: The Origin
Chapter Six: The Exercise
Chapter Seven: The Example
Chapter Eight: The Question
Chapter Nine: The Meeting
Chapter Ten: The Expectation
Chapter Eleven: The Truth
Chapter Twelve: The Deal
Chapter Thirteen: The Change
Chapter Fourteen: The Steps
Chapter Fifteen: The Systems
Chapter Sixteen: The Follow-Up

Switchtasking Exercise: Worksheet
Team Interruptions: Worksheet
Recurring Check-Ins: Worksheet
Truth of Time: Worksheet
Channel Discussion: Worksheet
Sources
Spread the Word
The Author

About the author

As an author, speaker, and online trainer, Dave Crenshaw is a master of building productive leaders.
The irony of Dave's productive mission is his inherently chaotic and unfocused nature. When he was clinically diagnosed as "off-the-charts" ADHD he took this as a personal challenge and developed simple systems to be organized and productive despite himself. Now, hundreds of thousands of high-performers worldwide utilize Dave's training to improve focus, productivity, and profitability.
Dave has decades of experience training leaders in Fortune 500 companies, universities, and organizations of every size. His humorous and engaging approach always hits the mark with audiences. His speeches are described as dynamic and life-changing.
Dave's courses on LinkedIn Learning-such as Time Management Fundamentals and Improving Your Focus-are consistently among the most popular in the world and have received tens of millions of views.
He also frequently appears in the news worldwide, including TIME Magazine, FastCompany, USA Today and the BBC News. However, Dave is most proud of being cited by Chuck Norris in The Official Chuck Norris Fact Book.
He is the founder and CEO of Invaluable Inc., a coaching and training corporation that promotes productive leadership on both the personal and organizational level.
Dave lives in the shadow of Utah's Rocky Mountains with his wife and children.

Summary

Multitasking Doesn’t Work—Learn What Does!

“…multitasking is, in fact, a lie that actually wastes time, energy, and money. Most of all, it robs us of life and our relationships with others.” —Chuck Norris, world-renowned actor and martial artist 

Through anecdotal and real-world examples, The Myth of Multitasking proves that multitasking hurts your focus and productivity. Instead, learn how to be more effective by doing one thing at a time.

Productivity and effective time management end with multitasking. The false idea that multitasking is productive has become even more prevalent and damaging to our productivity and well-being since the first edition of The Myth of Multitasking was published in 2008. In this revised and updated second edition, author and productivity expert Dave Crenshaw provides a solution for the chaos of distraction that multitasking creates—and a way to combat the temptation to constantly switch between tasks.

Learn how to actually get things done. Dave Crenshaw takes the idea of multitasking as a productivity tool and smashes it to smithereens. But rather than leaving you with the burden of wading through the wreckage all by yourself, he shows you how to focus, move forward, and free up more time for what you value the most.
In this new edition of The Myth of Multitasking, discover:

• Updated research on how and why multitasking doesn’t work
• Worksheets to help you figure out how to manage your day effectively
• Easy, actionable steps to manage your life well and accomplish your dreams and goals

Readers of self-improvement books and time management books like Indistractable, Free to Focus, or It Doesn't Have to Be Crazy at Work will love increasing productivity and personal success with The Myth of Multitasking.

Foreword

The marketing strategy for The Myth of Multitasking covers five main areas:

1. Direct to the author's network
2. Blog/podcast tour campaign
3. Social media ad placement
4. The author's speaking engagements
5. Publisher’s media push
   
   

Direct to the author's network

As of the creation of this plan, the author's network currently consists of the following numbers:

• LinkedIn Learning/Lynda.com courses – 14,000,000+ views across 22 courses
  • Most popular courses are Time Management Fundamentals and Time Management Tips
• Current email list subscribers – 10,000+ verified
• YouTube views – 300,000+ with 3600+ subscribers and 300+ videos
  • His The Myth of Multitasking Test (NEW) video has 130k+ views
• Twitter followers – 11,800+
• LinkedIn followers – 16,700+
• Facebook followers and friends – 8,200+
  
  

The author's network will enable him to make a variety of direct offers to followers and subscribers and drive early sales of the book. Via email, YouTube, and all social networks, he will send weekly incentives to pre-order The Myth of Multitasking during the month leading up to the book launch. These will include free bonus downloads, as well as more substantial bulk purchase incentives for private consultations and speaking events.

Blog/podcast tour campaign

Blog tour appearances, including reviews, guest articles, interviews, and podcast appearances have proven to be an effective method of driving sales. The Myth of Multitasking offers a broad-based, “pleasantly controversial” topic that drives interest from top bloggers.
The author has experienced success in the past working with Worthy Marketing Group, which specializes in blog and podcast appearances and will hire them again to saturate appropriate blog markets in the month leading up to launch (for pre-orders) and the week of the launch.

Social media ad placement

The author has found a reliable formula for driving traffic primarily through the use of Facebook ads. By boosting “meme” style posts, the author has had several posts get over 10,000 likes and hundreds of shares. His in-house staff can build and promote a series of memes directly related to the second edition of The Myth of Multitasking.
Targeted buyers can sign up for a free offer, such as book sample downloads or a chance to win a signed book. Then the author's team can follow up with them afterward several times about the book. Giving a free offer, then using that free offer to upsell to a low-ticket item, is highly effective at both driving sales and building email lists.

The author's speaking engagements

The author will use his public speaking opportunities to increase sales of The Myth of Multitasking by offering discounted books to all participants of an event. In most speaking settings, advance group book purchases are made. the author speaks to groups, on average, about once or twice per month. Even when clients don’t make advanced purchases, he is typically asked to sign and sell copies of his books.
Thanks to a recent hire of an excellent booking manager, the author's speaking has increased significantly. For example, last June alone he had approximately twelve speaking gigs lined up in the New York metropolitan area—even though he lives in Salt Lake City. He speaks live on stage to five to ten thousand people per year, and in recent years has spoken to audiences in Dubai, Istanbul, Sydney, London, and Manilla, as well as throughout the United States.
He'll also make available a limited number of speaking engagements during the launch month to be used as bonus giveaway promotions for large bulk sales of The Myth of Multitasking.

Publisher’s Media push

In the original marketing push of the book by Jossey-Bass, the book generated a decent amount of newsworthy buzz. Interviews with the author about The Myth of Multitasking appeared in TIME, the BBC news, USA Today, The Washington Post, and many other major publications.
The author plans to target larger publications again, especially by highlighting what’s changed (and what hasn’t) since the original release of the book. The topic of multitasking is still controversial and compelling to a wide audience. By getting a couple of major media outlets to pick up the story, it makes it easier for us to pick up coverage on blogs, podcasts, and local media outlets.

Product details

• Authors: Dave Crenshaw, Crenshaw Dave
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Hardback
• Released: 09.02.2021
• EAN: 9781642505054
• ISBN: 978-1-64250-505-4
• No. of pages: 224
• Subjects: Guides > Self-help, everyday life > Lifestyle, personal development; Social sciences, law, business > Business > Business administration; SELF-HELP / Personal Growth / Success, BUSINESS & ECONOMICS / Workplace Culture, BUSINESS & ECONOMICS / Skills, BUSINESS & ECONOMICS / Project Management, BUSINESS & ECONOMICS / Time Management, Time Management, SELF-HELP / Self-Management / Time Management, BUSINESS & ECONOMICS / Personal Success, Office & workplace, Office and workplace, Advice on careers and achieving success