Fr. 98.50

Per (Stockholm School of Economics Andersson, Per J. Andersson, Bjoern Axelsson, Bjoern (Stockholm School of Economics Axelsson, Bjorn Axelsson, Björn Axelsson...

Organizing Marketing and Sales

English · Paperback / Softback

Shipping usually within 2 to 3 weeks (title will be printed to order)

Description

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

Summary

Product details

Assisted by	Per (Stockholm School of Economics Andersson (Editor), Per J. Andersson (Editor), Bjoern Axelsson (Editor), Bjoern (Stockholm School of Economics Axelsson (Editor), Bjorn Axelsson (Editor), Björn Axelsson (Editor), Christopher Rosenqvist (Editor), Christopher (Stockholm School of Economics Rosenqvist (Editor)
Publisher	Emerald Publishing Limited

Languages	English
Product format	Paperback / Softback
Released	31.05.2020

EAN	9781787549715
ISBN	978-1-78754-971-5
No. of pages	368
Dimensions	165 mm x 240 mm x 20 mm
Weight	606 g
Subject	Social sciences, law, business > Business > Advertising, marketing

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