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Zusatztext Articulates the complexities and beauties of forecasting in a way that students will find inspiring and compelling. Informationen zum Autor Eundeok Kim is a Professor in the Jim Moran College of Entrepreneurship at Florida State University, USA. Klappentext In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms.With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles. Key topics - The characteristics of an innovation- The influence of consumer groups- Long- and short-term fashion forecasting- Sociocultural factors and their influence on trends- Fashion professionals' roles in creating and supporting trends- Consumer and industry trends accelerating product innovation and diffusion- Changing trend forecasting formats- The influence of trend forecasting on business decisions Vorwort Introduces the central concepts of fashion trends and forecasting by showing how theory translates to industry practice. Zusammenfassung In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms.With the rise of individualism and concern for the sustainable world, the authors also walk you through the ‘end of fashion’ and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles. Key topics – The characteristics of an innovation– The influence of consumer groups– Long- and short-term fashion forecasting– Sociocultural factors and their influence on trends– Fashion professionals’ roles in creating and supporting trends– Consumer and industry trends accelerating product innovation and diffusion– Changing trend forecasting formats– The influence of trend forecasting on business decisions Inhaltsverzeichnis Introduction References 1. The Basics of Fashion Trends and Forecasting Objectives Introduction to Fashion Trend Terminology Fashion Trends in Context The Framework for Fashion Change Introduction to Fashion Forecasting Terminology Historical Overview of Fashion Forecasting Chapter Summary and Key Terms Questions for Review and Discussion Suggested Readings References 2. Consumers' Role in Fashion Adoption Objectives The Innovation Adoption Process Factors Influencing the Rate of Adoption: Attributes of the Innovation Factors Influencing the Rate of Adoption: Consumer Adopter Categories Chapter Summary and Key Terms Questions for Review and Discussion Suggested Readings References 3. The Process and Methods of Fashion T...
