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Zusatztext An easy-to-read and easy-to-understand introductory book on the science of retailing. Informationen zum Autor Dimitri Koumbis is a lecturer at LIM College in New York City. He has over 15 years of retail experience as a practitioner and educator, working in creative marketing and design management for fast fashion brands such as Urban Outfitters and Gap, Inc. Additionally, Dimitri is a retail consultant and strategist for emerging and SME brands. Klappentext If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing , he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS.This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products. Vorwort An example-led introduction designed to get readers up-to-speed quickly on everything from corporate social responsibility to store management and merchandising Zusammenfassung If you’re taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing , he’ll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You’ll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS.This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There’s also a whole new chapter introducing visual merchandising, expanding on the importance of the store’s overall design and visual representation of products. Inhaltsverzeichnis 1. What is Retailing?The History of RetailUnderstanding the Difference between Retailing and the RetailerClassification of RetailersOn-Site Vs. Off-Site RetailingOmnipresent Retail ApproachesCase study: LVMH2. Retail Consumer MarketsConsumer BehaviorConsumer ProfilingSite Selection and Store LocationEmerging Domestic and International MarketsCase study: Estee Lauder Companies3. Retail Corporate OfficesRetail Corporate OfficesCorporate Offices and their RoleStrategic PlanningSupporting Store TeamsEthics and Corporate Social ResponsibilityCase Study: Hennes & Mauritz 4. Store ManagementStore Management and the Back of HouseHR and Employee Management Store LogisticsMerchandise Controls and Loss PreventionCase Study: Kering Group5. Visual Merchandising and Store DesignVisual Merchandising vs. MerchandisingStore Design and EnvironmentVisual Merchandising StrategiesCase Study: Inditex6. Trends in RetailingFast Fashion vs. Slow FashionEcommerce and the Online ShopperMobile Retail, Pop-Up and Concept StoresRetailer and Designer CollaborationsTechnology in the Retail SectorCase Study: ASOS.com...
