Fr. 47.90

Designing Type (2nd Edition)

English · Paperback / Softback

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Description

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Zusatztext Designing Type ist ein umfassender Leitfaden zum Schriftdesign. In dieser überarbeiteten Ausgabe werden die Prozesse, die der Entwicklung von Schriften zugrunde liegen, eingehender erörtert sowie die grundlegenden Fragen zu visuellen Prinzipien und Buchstabenkonstruktion, optischer Kompensation und Lesbarkeit beleuchtet. Die Gestaltung des Buches gewinnt durch Einführung zeitgemäßer Schriften, mehr erklärende Diagramme und eine engere Verbindung von Text und entsprechendem Bild. Ein Muss für Typografen, Grafikdesigner und Studenten! Informationen zum Autor Karen Cheng Klappentext This comprehensive guide to type design is hailed as a 'must-have' for typographers, graphic designers and students and has been fully refreshed and updated with the introduction of more contemporary typefaces, more explanatory diagrams and a closer connection between text and corresponding image. The new edition of Designing Type also features more in-depth discussion of the processes behind developing typefaces and the basic issues that need to be taken into consideration such as visual principles and letter construction, optical compensation and legibility, and the relationships between letters and shapes in a font. This is a valuable reference for both experienced professionals and novice designers. Vorwort Designing Type is a comprehensive guide to type design, often hailed as a 'must-have' for typographers, graphic designers and students Zusammenfassung This comprehensive guide to type design is hailed as a 'must-have' for typographers, graphic designers and students and has been fully refreshed and updated with the introduction of more contemporary typefaces, more explanatory diagrams and a closer connection between text and corresponding image. The new edition of Designing Type also features more in-depth discussion of the processes behind developing typefaces and the basic issues that need to be taken into consideration such as visual principles and letter construction, optical compensation and legibility, and the relationships between letters and shapes in a font. This is a valuable reference for both experienced professionals and novice designers. ...

Product details

Authors Karen Cheng
Publisher L. King
 
Languages English
Product format Paperback / Softback
Released 22.10.2020
 
EAN 9781786277480
ISBN 978-1-78627-748-0
No. of pages 248
Dimensions 220 mm x 280 mm x 20 mm
Weight 1000 g
Subjects Humanities, art, music > Art > Interior design, design

Graphic Design, DESIGN / Graphic Arts / Typography, DESIGN / Reference, Grafik; Schriftdesign; Kommunikation; Buchstaben; Werbung; Schriften; Typografie; Kommunikationsdesign; Schrift

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