Read more
Rafael Horzon - furniture magnate, original genius, and Apple Cake Tycoon. As a failed student and failed postal service delivery man, he succeeds over the years, nonetheless, in building up multiple corporate empires: a fashion label, an agency for separating couples, a night club, and the Specialty Shop for Apple Pie. One groundbreaking idea follows the next: he disrupts the art world with a hair dryer, he revolutionizes the fashion world with a head-tie, and - by inventing the world's most perfect bookshelf - nearly drives the world's leading Swedish discount-furniture producer out of business. At the high point of his eventful life, he takes a moment to reflect and look back. The upshot? Horzon proves himself to be a most charming and intelligent storyteller.
About the author
Rafael Horzon studierte Philosophie, Latein, Physik und Komparatistik in Paris, München und Berlin, bevor er sich 1995 zum Paketfahrer der Deutschen Post ausbilden liess. Ab 1996 Gründung zahlreicher Unternehmen. 2010 erschien seine Autobiografie Das Weisse Buch. Rafael Horzon lebt und arbeitet in Berlin.
Summary
Rafael Horzon – furniture magnate, original genius, and Apple Cake Tycoon. As a failed student and failed postal service delivery man, he succeeds over the years, nonetheless, in building up multiple corporate empires: a fashion label, an agency for separating couples, a night club, and the Specialty Shop for Apple Pie. One groundbreaking idea follows the next: he disrupts the art world with a hair dryer, he revolutionizes the fashion world with a head-tie, and – by inventing the world’s most perfect bookshelf - nearly drives the world’s leading Swedish discount-furniture producer out of business. At the high point of his eventful life, he takes a moment to reflect and look back. The upshot? Horzon proves himself to be a most charming and intelligent storyteller.
