Persuasion - Convincing Others When Facts Don't Seem to Matter

The secrets to persuading anyone, at work and in life, from a top communication strategist . In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen . Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward. So, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that. Among the counterintuitive secrets you'll learn: * It's not enough to understand the person you're talking to--you must truly empathize with them (yes, even them ). * Logic alone doesn't work. Stories and emotions are what move us most. * When communicating in a crisis, our first instinct is almost always wrong. Filled with deeply researched insights into how we make up--and change--our minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results.

Product details

• Authors: Lee Hartley Carter, Lee Hartley (Lee Hartley Carter) Carter
• Publisher: Tarcher, J.P. Publishers
• Languages: English
• Product format: Paperback / Softback
• Released: 30.09.2020
• EAN: 9780143133483
• ISBN: 978-0-14-313348-3
• No. of pages: 272
• Dimensions: 140 mm x 210 mm x 18 mm
• Subjects: Guides > Self-help, everyday life > Lifestyle, personal development; Non-fiction book > Politics, society, business > Business: general, reference works; Social sciences, law, business > Business > Management