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The Tahini Table reveals tahini as a versatile, healthy, and delicious addition to any kitchen, with more than 100 recipes for snacks, dinners, desserts, and more.
List of contents
Foreword by Michael Solomonov and Steven Cook
Introduction
Chapter 1: Your Tahini Kitchen
Chapter 2: Sauces -Savory and Sweet
Chapter 3: Hummus and Other Dips
Chapter 4: Sandwiches and Salads
Chapter 5: Tahini Hacks
Chapter 6: Mains
Chapter 7: Sweets
Acknowledgements
Resources
Index
About the author
Amy Zitelman is CEO of Philadelphia-based Soom Foods, the leading purveyor of tahini and tahini products in the American market, which she cofounded in 2013. Soom was named the best tahini according to industry experts by
New York magazine in 2019, and has been featured in
The New York Times,
Food & Wine,
Bon Appetit, and other publications. She was named to
Forbes magazine's "30 Under 30" class of 2018.
Andrew Schloss is the author of 23 cookbooks, including
Mastering the Grill (winner of a World Gourmand Award and a
New York Times best-seller) and
The Science of Good Food (winner of an IACP Cookbook Award), both co-authored with David Joachim;
Fifty Ways to Cook Most Everything (a main selection for Book of the Month Home Style Club);
Homemade Sodas;
One-Pot Cakes; and many more. His articles and recipes have appeared in magazines, newspapers, and recipe anthologies.
Summary
The Tahini Table reveals tahini as a versatile, healthy, and delicious addition to any kitchen, with more than 100 recipes for snacks, dinners, desserts, and more.
Foreword
Marketing:
- Promotion to Soom Foods’ 3k+ newsletter subscribers and social media followers (22.6k Instagram followers, 12.2k Facebook followers)
- Pre-publication consumer outreach and advance review/cookbook preview push
- Potential for select events and cross promotion at retail locations where Soom Foods products are carried, including a number of Whole Foods locations on the east coast.
- Potential for cross promotion with chefs who use Soom Foods products in their restaurants
- Social media influencer/blogger tour with influencers such as Caitlin Shoemaker (@frommybowl; 319k Instagram followers); Monique Volz (@ambitiouskitchen; 198k Instagram followers); Rachel Conners (@bakeritablog; 164k Instagram followers), and more.
Publicity:
- National radio and television campaign including NPR and national morning programs
- National print and online campaign targeting general interest food/beverage publications and websites and women’s and men’s lifestyle magazines
- Local (Philadelphia) TV, radio, print, and online campaign
- Culinary podcast outreach including to Radio Cherry Bombe, Eater Upsell, The Splendid Table, and Milk Street Radio
