Influence of Polls on Television News Coverage of Presidential - Campaign

Summary

This book is a comprehensive content analysis of the use of polls by the three major television network newscasts during presidential general election campaigns from 1968 to 2016. It documents the dramatic increase of polls and the decline in coverage of substantive issues and the candidates’ policy positions over that time.

Product details

• Authors: Vincent M Fitzgerald, Vincent M. Fitzgerald
• Publisher: Lexington Books
• Languages: English
• Product format: Paperback / Softback
• Released: 31.07.2020
• EAN: 9781498542340
• ISBN: 978-1-4985-4234-0
• No. of pages: 176
• Series: Lexington Studies in Political Communication; Lexington Studies in Political
• Subjects: Social sciences, law, business > Political science > Political science and political education; LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies, Political campaigning & advertising, Political campaigning and advertising, Elections & referenda, Elections and referenda / suffrage