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Beer culture has grown exponentially in the United States, from the days of Prohibition to the signing of HR 1337 by then-President Jimmy Carter, which legalized homebrewing for personal and household use, to the potential hop shortage that all brewers are facing today. This expansion of the culture, both socially and commercially, has created a linguistic and cultural turn that is just now starting to be fully recognized. The contributors of
Beer Culture in Theory and Practice: Understanding Craft Beer Culture in the United States examine varying facets of beer culture in the United States, from becoming a home brewer, to connecting it to the community, to what a beer brand means, to the social realities and shortcomings that exist within the beer and brewing communities. The book aims to move beer away from the cooler and taproom, and into the dynamic conversation of Popular and American cultural studies that is happening right now, both within and outside of the classroom.
List of contents
Contents
Acknowledgments
Introduction: What, exactly, is "Beer Culture"?
Adam W. Tyma
Chapter 1
Fermenting Community: Homebrewing as Community Building
Michelle Calka
Chapter 2
Does Craft Beer Culture Have a Place for Women?: A Co-Cultural Autoethnography
Jennifer C. Dunn
Chapter 3
Falling Flat: How Nostalgia Helped Kill a Midwest Beer Brand's Revival
Charley Reed
Chapter 4
Social Media Suds: Blogging Beer to Stay Sharp in the Classroom
Robert Andrew Dunn
Chapter 5
Tapping into Identity: Social Balance explained through Newcomers Identity and Socialization Processes in Craft Breweries
Emory S. Daniel, Jr.
Chapter 6
"What's in a name? Cultural heritage and naming praxis in Tampa Bay craft breweries."
Travis R. Bell
Conclusion: One starting point of many .
Adam W. Tyma
Bibliography
About the Contributors
About the author
Adam W. Tyma is associate professor of critical media studies and graduate program chair in the School of Communication at the University of Nebraska Omaha.Travis R. Bell is assistant professor of digital and sports media in the Zimmerman School of Advertising & Mass Communications at the University of South Florida.Adam W. Tyma is associate professor of critical media studies and graduate program chair in the School of Communication at the University of Nebraska Omaha.
Summary
The contributors of this collection explore various aspects and questions surrounding craft beer culture from perspectives of business, gender, community-building, branding, and culture.
