Beer Culture in Theory and Practice - Understanding Craft Beer Culture in the United States

The contributors of this collection explore various aspects and questions surrounding craft beer culture from perspectives of business, gender, community-building, branding, and culture.

List of contents

Contents

Acknowledgments

Introduction: What, exactly, is "Beer Culture"?
Adam W. Tyma

Chapter 1
Fermenting Community: Homebrewing as Community Building
Michelle Calka

Chapter 2
Does Craft Beer Culture Have a Place for Women?: A Co-Cultural Autoethnography
Jennifer C. Dunn

Chapter 3
Falling Flat: How Nostalgia Helped Kill a Midwest Beer Brand's Revival
Charley Reed

Chapter 4
Social Media Suds: Blogging Beer to Stay Sharp in the Classroom
Robert Andrew Dunn

Chapter 5
Tapping into Identity: Social Balance explained through Newcomers Identity and Socialization Processes in Craft Breweries
Emory S. Daniel, Jr.

Chapter 6
"What's in a name? Cultural heritage and naming praxis in Tampa Bay craft breweries."
Travis R. Bell

Conclusion: One starting point of many ...
Adam W. Tyma

Bibliography

About the Contributors

About the author

Edited by Adam W. Tyma - Contributions by Travis R. Bell; Michelle Calka; Emory S. Daniel, Jr.; Jennifer C. Dunn; Robert Andrew Dunn; Charley Reed and Adam W. Tyma

Product details

• Authors: Adam W Tyma, Adam W. Tyma
• Assisted by: Adam W. Tyma (Editor)
• Publisher: Lexington Books
• Languages: English
• Product format: Paperback / Softback
• Released: 31.07.2020
• EAN: 9781498535564
• ISBN: 978-1-4985-3556-4
• No. of pages: 160
• Series: Communication Perspectives in; Communication Perspectives in Popular Culture
• Subjects: Guides > Food & drink > Drinks; Social sciences, law, business > Social sciences (general)