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Zusatztext The details Emery includes about the business models, innovation, and marketing of paper patterns means that this book would be of great interest to students of marketing, business, and finance as well as dress historians, home sewers, and collectors of paper ephemera. Informationen zum Autor Joy Emery was, until her death in 2018. Professor Emerita of Theatre and Curator of The Commercial Pattern Archive at the University of Rhode Island, USA. Klappentext Sewing patterns have been the principle blueprint for making garments in the home for centuries. From their origins in the tailoring manuals of the 16th century to the widely produced pamphlets of the 18th and 19th centuries, through to the full size packet patterns of today, their history and development has reflected major changes in technology (such as the advent of the sewing machine), retailing and marketing practices (the fashion periodical), and shifts in social and cultural influences. This accessible book explores this history, outlining innovations in patternmaking by the companies who produced patterns and how these reflected the fashions and demands of the market. Showcasing beautiful illustrations from original pattern pamphlets, packets and ads, as well as 9 complete patterns from which readers can reproduce vintage garments of different eras, the book provides a unique visual guide to homemade fashions as well as essential exploration of the industry that produced them.Highly illustrated and accessible, this is the first book to offer an overview of the history of the paper dressmaking pattern industry from the 16th century to present day. Zusammenfassung Sewing patterns have been the principle blueprint for making garments in the home for centuries. From their origins in the tailoring manuals of the 16th century to the widely produced pamphlets of the 18th and 19th centuries, through to the full size packet patterns of today, their history and development has reflected major changes in technology (such as the advent of the sewing machine), retailing and marketing practices (the fashion periodical), and shifts in social and cultural influences.This accessible book explores this history, outlining innovations in patternmaking by the companies who produced patterns and how these reflected the fashions and demands of the market.Showcasing beautiful illustrations from original pattern pamphlets, packets and ads, as well as 9 complete patterns from which readers can reproduce vintage garments of different eras, the book provides a unique visual guide to homemade fashions as well as essential exploration of the industry that produced them. Inhaltsverzeichnis Introduction Chapter 1 Tailoring and the Birth of the Published Paper Pattern Chapter 2 Development of Dressmaking Patterns Chapter 3 Nineteenth Century Technology Chapter 4 Early History of Pattern Companies 1860s-1880s Chapter 5 New Markets and Expansion 1880s-1900 Chapter 6 Shifts and Balances 1900-1920s Chapter 7 Blossoming Economy 1920-1929 Chapter 8 Surviving the Great Depression 1930s Chapter 9 The War Years 1940s Chapter 10 Shifting Trends 1960s Chapter 11 New Challenges 1960s-1980s Chapter 12 Reinvention and Renaissance 1980s-2010 Epilogue Appendix 9 Pattern Grids 1854-1968 Endnotes Bibliography Index ...
