Student Enrolment in Public Universities in Kenya - Influence of Marketing Communication Tools

Marketing Communication Tools have been known to be used for various purposes in the corporate world. Public Universities in Kenya have not been left behind in the utilisation of these powerful tools. This book will show how some of the marketing communication tools have been engaged to influence student enrolment in these universities in Kenya. The results herein are based on a research conducted in six of the major public universities in Kenya.

About the author

Cliff Omingo is a PhD in Mass Communication student at Jomo Kenyatta University of Agriculture and Technology. He is also Master of Science in Mass Communication( Corporate Communication) graduate from the same university.Cliff also lectures Mass Communication units in the School of Communication and Applied Communication.

Product details

• Authors: Hellen Mberia, Clif Omingo, Cliff Omingo
• Publisher: LAP Lambert Academic Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 24.02.2020
• EAN: 9786200550491
• ISBN: 9786200550491
• No. of pages: 140
• Subjects: Social sciences, law, business > Media, communication; Bibliotheks- und Informationswissenschaften / Museumskunde, Kultur- und Medienwissenschaften