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Bachelor Thesis from the year 2017 in the subject Tourism - Miscellaneous, grade: 1, , course: Tourism Managment, language: English, abstract: This study discusses the role played by Morogoro residents in promoting Tanzania's tourism industry. The study used a total of 30 respondents. Data was collected through questionnaires. Data analysis was done using SPSS program (20 versions) and presented in form of tables and percentages.
Findings show that the most used promotion channel by Morogoro residents are TVs and Radios because a great number of people have access to TVs and Radios and believe it's easy to reach them using these channels. Respondents also mentioned social media to be thesecond most used promotion channel, on the grounds that a lot of people have access to the internet and own multiple social media accounts such as Facebook and Twitter and it's very easy to reach them that way.
Based on these findings, it is recommended that the government support the promotion activities by reducing the cost of adverts at least on government broadcasting channels like government owed TV and radio stations and newspaper, this will easy the cost of other tourism stakeholders like the local communities in Morogoro municipal and tour operators to make adverts and air them to the public through mass media.
