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The world is changing at an incredible speed. No matter whether in the social, political, economic or technological field; the upheavals that have ushered in the Age of Collective Individualism are so enormous that they ultimately raise the question of whether human beings themselves have not also adapted or developed as a result.
This book affirms this and, with the theory of Homo stimulus, would like to offer a first basis for discussion about a possible conditioning of human individuals, in an epoch characterized by Stimulus Society and Behavioral Capitalism.
About the author
Andreas Herteux is a German philosopher, economist, publicist, author and the founder of the Erich von Werner Society.
Further writings by Andreas Herteux:
Grundlagen der Weltenphilosophie. Franzius Verlag, 20.07.2015, ISBN-13: 978-3945509029
Identitätsorientierte Führung einer politischen Marke: In der Theorie und am praktischen Beispiel der Freien Demokratischen Partei (FDP). AV Akademikerverlag, 16. November 2013, ISBN-13: 978-3639490480
Das Alternative Hegemonie Modell (AH-Modell): Die unsichtbare Hand der Erziehung zum Guten. Erich von Werner Verlag, 25.11.2018, ISBN-13: 978-3981900644, DOI 10.5281/zenodo.1894403
The Alternative Hegemony Model (AH Model): The "invisible hand" of nurture for the better. Erich von Werner Verlag, 01.12.2018, ISBN-13: 978-3981900613, DOI 10.5281/zenodo.1894462
Erste Grundlagen des Verhaltenskapitalismus: Einer neuen Spielart des Kapitalismus gewinnt Macht und Einfluss Erich von Werner Verlag, 25.09.2019, ISBN-13: 978-3981900651, DOI 10.5281/zenodo.3469587
First Foundations of Behavioral Capitalism: A New Variety of Capitalism Gains Power and Influence Erich von Werner Verlag, 25.09.2019, ISBN-13: 978-3981900675, DOI 10.5281/zenodo.3469568
