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Zusatztext Introducing Fashion Theory: From Androgyny to Zeitgeist illustrates the scholarly study of fashion in addition to helping students and fashion professionals understand the complexity, meaning, and direction of fashion. Using historic, cultural, and current fashion examples, the book helps explain our everyday clothing habits and the paradoxical nature of fashion Informationen zum Autor Andrew Reilly, PhD , is a Professor of Fashion Design and Merchandising at University of Hawai`i, Manoa.A concise introduction to fashion theories, covering cultural, social and individual influences on fashion and how the fashion system works. Zusammenfassung How does a style become a fashion? Why do trends spread and decline? Introducing Fashion Theory explores these questions and more to help you quickly get up-to-speed with fashion theories, from scarcity to conformity, through clear practical examples and fascinating case studies.This second edition, re-titled from Key Concepts for the Fashion Industry , includes expanded coverage on cultural appropriation, corporate greenwashing, and the criminal world of counterfeit goods. - Illustrated examples, from Apple’s post-postmodernist iWatch to Savage X Fenty’s body image message on diversity- Covers core fashion theories, from trickle-down to trickle-up, to political dress and conspicuous consumption- Filled with learning activities, key terms, chapter summaries, and discussion questions to inspire and inform Inhaltsverzeichnis 1. Overview Introduction to theoryWhy use theory?Methods of inquiryWhat is fashion?Who has fashion?Fashioning the bodyThe tipping pointSemiotics: How does fashion mean?Organization of textBoxed case 1.1: Maslow’s hierarchy and fashionBoxed case 1.2: Classics can have fashionable details tooSummaryKey TermsDiscussion questionsLearning activitiesNotesFurther reading 2. The Fashion System Market Infrastructure theory: The role of gatekeepersTrickle Across theory: Why new styles appear at onceInnovation theory: The role of new productsHistoric resurrection: Haven’t I seen this before?Branding: Creating an identity SummaryBoxed case 2.1: Blockchain technology and intellectual property Boxed case 2.2: Fake followersBoxed case 2.3: John Fairchild and the midi mistakeKey TermsDiscussion questionsLearning activitiesNotesFurther Reading 3. Fashion and the Individual The Public, Private, and Secret Self: What we reveal to othersBody image: Feelings about our bodiesAesthetic perception and learning: Why are we attracted to the clothes we see?Shifting Erogenous Zones: Reveal and concealHistoric Continuity theory: Small changes over timeSymbolic Interaction theory: The individual and societyBoxed case 3.1: One individual starts a trendBoxed case 3.2: The color purple SummaryKey TermsDiscussion questionsLearning activitiesFurther reading 4. Fashion and Society Trickle Down theory: Fashion from the top downTrickle Up theory: Fashion from the bottom upScarcity/Rarity: The desire for limited itemsConspicuous consumption: The obviousPolitical use of dress: Social movementsGender: Masculinity, femininity, androgynyBoxed case 4.1: Sensible British TasteBoxed case 4.2: La Sape Society SummaryKey TermsDiscussion questionsLearning activitiesNotesFurther reading 5. Fashion and Culture Zeitgeist: Sign of the timesSpatial diffusion: Fashion on the moveCultural identity: Race, ethnicity, and hybridityStyle tribes: Fashion from the streetBoxed case 5.1 Hate coutureSummaryKey TermsDiscussion questionsLearning activitiesNotesFurther reading 6. Conclusion Consuming fashion: Selecting, purchasing, disposingOne phenomenon, many theoriesWhat is fashion? A paradoxSummaryKey TermsDiscussion questionsLearning activitiesFurther readingBibliographyIndex...
